Food marketing, brand management and
consumer trend links.
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IRI
Insights -
Publications and reports on consumer and store trends.
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NOCARDS.ORG
CASPIAN (Consumers Against Supermarket
Privacy Invasion and Numbering) is a consumer group opposed to
supermarket "loyalty" or frequent shopper cards. CASPIAN's efforts
are directed at educating consumers, condemning marketing strategies
that invade shoppers' privacy, and encouraging privacy-conscious
shopping habits.
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Food TV
The Food Network website supports the
Food TV channel's efforts with discussion, recipe and contest
section.
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PROMO Magazine - News and
editorial coverage of couponing and promotion campaigns.
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Mintel Food & Drink
- Market research and intelligence platform on consumer trends
across various categories for food companies.
-
FMI Research - The
Food Marketing Institute consumer research department covers
a wealth of topics.
-
Junk Food Generation
- The Consumers International website to stop the marketing of
unhealthy food to children.
-
Fast
Food Advertising - This wikipedia page outlines some of the
issues and criticism against marketing techniques employed by fast
food companies.
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Cereal FACTS - Stands
for the "Food Advertising to Children and Teens Score" - this site
is critical of cereal companies and how they market to kids.
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Brandweek - Covers brand and identity marketing promotion
efforts of major brands.
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Open
Table - A localized restaurant reservation site for
consumers; over 14,000 restaurant companies use the
OpenTable
system.
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The NRA's
YouTube channel - Various videos on restaurant
marketing from The National Restaurant Association.
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FoodInsight.Org - Food
safety and nutrition infromation for consumers from the
International Food Information Council.
